{"id":8722,"date":"2019-05-14T15:38:40","date_gmt":"2019-05-14T14:38:40","guid":{"rendered":"https:\/\/triana.salesianos.edu\/colegio\/?p=8722"},"modified":"2019-05-14T15:38:40","modified_gmt":"2019-05-14T14:38:40","slug":"ikea-marketing-y-logistica-unidos-de-la-mano","status":"publish","type":"post","link":"https:\/\/triana.salesianos.edu\/colegio\/blog\/2019\/05\/14\/ikea-marketing-y-logistica-unidos-de-la-mano\/","title":{"rendered":"IKEA: marketing y log\u00edstica unidos de la mano"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>La empresa Ikea (Ingvar Kamprad Elmtaryd Agunnaryd) nos recibi\u00f3 el pasado martes para realizar una visita formativa en todas sus instalaciones.<br \/>\nNos acompa\u00f1aron en todo momento los responsables de log\u00edstica y marketing, a los cuales agradecemos su atenci\u00f3n.<\/p>\n<p>Gracias a su programa formativo , en el cual se engloba una visita guiada, pudimos ver de primera mano como trabajan y organizan sus almacenes, gesti\u00f3n de transporte, valores de la empresa, t\u00e9cnicas aplicadas de marketing, dinamizaci\u00f3n del punto de venta, &#8230;<\/p>\n<p>Tuvimos una charla por parte del director de log\u00edstica que recalc\u00f3 entre otros los siguientes valores de la compa\u00f1\u00eda: igualdad de oportunidades, sostenibilidad, liderar con el ejemplo, deseo constante de renovaci\u00f3n, compa\u00f1erismo, humildad, delegar responsabilidades.<\/p>\n<p>La t\u00e9cnico de marketing, encargada de la visita, nos mostr\u00f3 en la zona de ventas los puntos calientes y fr\u00edos, el recorrido, los puntos de inter\u00e9s, las zonas de atenci\u00f3n personalizada a los clientes, c\u00f3mo incrementan sus ventas con sencillas t\u00e9cnicas.<\/p>\n<p>A fin de cuentas, un sector distinto al que est\u00e1n acostumbrados a ver los alumnos, de la mano de un gigante del hogar y la decoraci\u00f3n como es Ikea.<br \/>\nEs muy \u00fatil que puedan ver en primera persona y saber aplicar en esta empresa los contenidos vistos en el aula y los valores que poseen las empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los alumnos de 1\u00ba de Grado Medio de Actividades Comerciales visitan las instalaciones de Ikea Sevilla.<\/p>\n","protected":false},"author":5,"featured_media":8723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21,16],"tags":[],"class_list":["post-8722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccff","category-portada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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